The Sounding

Get a free reading of what you’re paying to get paid — and where the opportunities are.

An evidence-based Sounding — in your own numbers.

Send us a recent statement. Within a few days we’ll show you your true effective rate, how you compare to well-run practices in your field, and where the opportunities are. No charge, no obligation, and if it makes sense to move, we give you the exact plan and guide you through it.

What you get

Your true effective rate — measured from your real statement, not a quote.
Every fee read line by line — marked standard, negotiable, or unnecessary, with sources.
A benchmark against your field — where you sit, from the Sondara Index.
A clear economic-opportunity figure — conservatively estimated, annualized, with methodology.
Plain-language next steps — including “the water’s clear, nothing to change” when that’s the honest answer.

What happens next

STEP 01

You send a statement

One recent month is enough; three makes it exact. Takes a minute.

STEP 02

We take the sounding

We measure and benchmark every line, and prepare your Soundings Report.

STEP 03

We walk you through it

In 3–5 business days — by email or a short call. The reading is yours to keep.

What it costs: nothing, and there’s no obligation to change anything. We only earn if you choose to act on what we find — and then we give you the exact plan and walk you through the switch.

Request your Sounding

Evidence-based, no obligation. We return your reading in 3–5 business days.

Your name *

Practice / firm name *

Your role

Field *

Email *

Phone

Monthly card volume

Upload your statement(s) — needed for your reading A merchant statement is what we read to produce your Sounding. One month is the minimum; up to three makes it exact. Attach each month in its own slot below — no need to combine them. PDF or photo. No statement on hand? You can still submit — a Sondara rep will reach out to talk through next steps.

Anything we should know?

About a minute · no obligation

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Your statement is confidential and used only to prepare your reading. We never sell data, and there’s nothing to switch unless the math is clearly in your favor.